Pop up stores are a great way to do some trade on the side. It’s a great way to expose yourself to the market without much responsibility and can be very useful for small businesses who don’t want to incur a big financial burden. Although it is easy to start a pop-up shop it needs to be done correctly in order to get the most out of it. Here are a few tips to help you out with your pop store.
Have a clear theme
Pop up stores are small and spontaneous so there isn’t much space to have a lot of variety. It is best to stick to a small range and do it well. Whether you are selling food, handmade jewellery or clothes stick to a clear theme. This will not only help you be good at what you do, but it will also help you with marketing and focusing on a specific set of clients. This might take some time but once you choose a few well-selected items for your shop you can continue with the rest with relative ease.
Marketing is very important
Since your pop up shop will only exist for a day or two it is very important to give it all the publicity and marketing you can possibly give. Start off with social media marketing as it is the perfect platform to engage with people in a very intimate way. On top of that use events and locations where your customers frequent as a platform for your marketing. If you partner up with a few other pop up shops or any events it will help you get the word around faster.
Make sure things look good
People judge businesses based on how they look so it’s very important that your pop up store looks good. The theme for your shop can be your brand and this can be the foundation for your design. If you hope to do this again use items that can be used more than once such as a portable backdrop.
Have a long-term plan
A pop us shop might just be a one-time thing but it has the potential to benefit you in the long run. If you are planning to grow your business use your pop up shop as a launching pad to get in contact with your customers. Make sure to have some business cards and flyers on hand and these will come in handy.
A pop-up store is a great business idea. By following these tips you will be able to have a successful pop-up store.